Every Accomplishment Begins with the Decision to Act

Once you’ve committed to implementing Value Based Pricing (see Step 1 COMMIT), it’s time to get started. Successfully implementing Value Based Pricing requires phasing it in. I never recommend trying to flip a switch. Step 2 PREPARE helps you begin the phase-in. No one succeeds without confidence and that only comes from intense preparation. The … Continue reading Every Accomplishment Begins with the Decision to Act





Pandemic Recovery Profitability Checklist 2021

It’s December 2, 2020. News about the upcoming availability of COVID-19 vaccines is everywhere. Business Owners and Executives are both excited and worried because there are many unanswered questions. Our Profitability Checklist reflects both the likelihood of pandemic impacts for months to come, and optimism that recovery will begin by mid-year. Click here to open … Continue reading Pandemic Recovery Profitability Checklist 2021


Gold Level Inner Ring Bullseye Marketing Sample Plan

Bullseye Marketing is how services companies powerfully market to existing customers and clients. Click below to read the exact plan we use with the clients who choose the Gold Level Inner Ring Bullseye Marketing plan. Bullseye Marketing Gold Level Inner Ring Sample Plan See the complete Bullseye Marketing page here.



Marketing? Do We Have to?

I’m hearing lots of frustrations and complaints about marketing. Maybe you’re feeling these too? I don’t really understand the process and don’t feel I have time to learn I have no experience I’m too busy servicing the clients we already have I doubt I can do it well I’m worried about the hassle and expense … Continue reading Marketing? Do We Have to?



There’s Never Been a Better Time to Rethink Your Marketing

Before you read any further take a moment to recall what you’ve been rethinking the past few months. Times of uncertainty make us all reconsider and evaluate. Just like you, your customers and clients are rethinking everything if they want to get through the pandemic pressures better than ever. They’re looking for cost savings, greater … Continue reading There’s Never Been a Better Time to Rethink Your Marketing