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The Pitch: A Book, a Webinar and the Choice Framework
A prospective buyer asked three providers to describe why they are the right source of advice to achieve a big goal. The Book spoke first:
A prospective buyer asked three providers to describe why they are the right source of advice to achieve a big goal. The Book spoke first:
What’s the first number people look at to get a sense of their firm’s success? It’s revenue. We always talk about SMB or SME (small
Lexus ranks first in reliability according to several recent studies of cars in the US. And reliability is the most important characteristic to car buyers,
“We take anyone who comes asking for our help,” Micah told me. “They need a lawyer, we’re lawyers, we’ll do the work.” For 6 years
“We have a policy to raise our prices every three years.” “We can’t charge more, no one else in our industry is doing that.” “Our
I’ve had this conversation with Owners and CEOs many times: Me: “Does your firm offer options at different prices?” Owner/CEO: “No. We don’t customize because
“No, I’m not paying you $500 more for that work. If you don’t like it, you can leave. You know you can’t do this without
You’ve followed your sales training up to the point where you believe you have a solid prospect. They ask for a proposal. You send them
An Owner/CEO like you called me and said “Susan, I want to adopt IMPACT Based Pricing. How do I get started?” My reply: “IMPACT Based
“I spent a lot of time with a prospective client. It seemed that we had solid rapport, and yet, after I sent them a proposal,