Once you’ve committed to implementing Value Based Pricing (see Step 1 COMMIT), it’s time to get started. Successfully implementing Value Based Pricing requires phasing it in. I never recommend trying to flip a switch. Step 2 PREPARE helps you begin the phase-in. No one succeeds without confidence and that only comes from intense preparation. The … Continue reading Every Accomplishment Begins with the Decision to Act
You’ll certainly get no argument from me about the relief we are all feeling as 2020 comes to a close. It’s been a difficult year in many ways. I’m inspired by the many companies that sat back in mid-March, asked themselves “What do we do now?” and figured out the way forward. Some early efforts … Continue reading How To Turn Lemons into Lemonade
I lived in an echo chamber of consultants for more than 7 years. I digested everything the leader wrote, said, and decreed. Everyone else repeated and reinforced his ideas. He created what he deemed best practices and heaven help anyone who disagreed. One day he verbally slapped me upside the head because I questioned whether … Continue reading Echo Chambers Kill Innovation and Growth
What’s the difference between a cupcake, a layer cake and a wedding cake? They all use the same basic raw ingredients and have a similar texture and taste. The difference is in the knowledge and expertise it takes to produce them. Anyone who can follow a recipe can make a cupcake. One needs a bit … Continue reading What Do Bakers Know that Your Services Firm Should Adopt?
It’s December 2, 2020. News about the upcoming availability of COVID-19 vaccines is everywhere. Business Owners and Executives are both excited and worried because there are many unanswered questions. Our Profitability Checklist reflects both the likelihood of pandemic impacts for months to come, and optimism that recovery will begin by mid-year. Click here to open … Continue reading Pandemic Recovery Profitability Checklist 2021
Bullseye Marketing is how services companies powerfully market to existing customers and clients. Click below to read the exact plan we use with the clients who choose the Gold Level Inner Ring Bullseye Marketing plan. Bullseye Marketing Gold Level Inner Ring Sample Plan See the complete Bullseye Marketing page here.
Type ‘cash flow management’ into your search engine and what do you see? All of the top cash flow management articles rely on the same two practices that ostensibly improve cash flow: 1) give discounts for faster payments 2) don’t pay your payables until the very last minute. There are two problems with this advice: … Continue reading Do You Lose 2 Dollars of Every 100 that You Make?
I’m hearing lots of frustrations and complaints about marketing. Maybe you’re feeling these too? I don’t really understand the process and don’t feel I have time to learn I have no experience I’m too busy servicing the clients we already have I doubt I can do it well I’m worried about the hassle and expense … Continue reading Marketing? Do We Have to?
The popular image of a control freak is usually negative: someone who’s a perfectionist, always intense and impatient, who can’t or won’t trust anyone else. I’d recommend you not let yourself be that kind of control freak. Your typical control freak is known to: The popular image of a control freak is usually negative: someone … Continue reading Is Your Inner Control Freak Doing You Any Good?
Before you read any further take a moment to recall what you’ve been rethinking the past few months. Times of uncertainty make us all reconsider and evaluate. Just like you, your customers and clients are rethinking everything if they want to get through the pandemic pressures better than ever. They’re looking for cost savings, greater … Continue reading There’s Never Been a Better Time to Rethink Your Marketing