Customer and clients want to hear from you–the RIGHT way. These ten tips show you how to adapt your marketing to the new normal. Learn how to ATTAIN, SUSTAIN, and RETAIN to keep your company top of mind.
Category: Great Ideas
How to Market Your Commodity Offerings
I’ve been guilty of this myself: thinking that the label “commodity” conveys an assessment of value (usually negative or lesser) as well as a clear description of what it is. The more I work with companies that put commodities in the market, the more I believe that the word “commodity” is neutral. It’s an easily … Continue reading How to Market Your Commodity Offerings
Here’s What I Know about Uncertainty
Uncertainty is scary and it’s the impetus for your most powerful ideas/options. If you’re uncertain, you can also bet that your customers and clients are uncertain. What solutions are you creating to turn some uncertainty into certainty during the covid-19 pandemic? Here’s what I know works: 1) Identify the things you can control 100%. Inputs, … Continue reading Here’s What I Know about Uncertainty
Forecast Cash and Defend Revenue in Difficult Times
Even as you’re intensely focused on getting through each day, please, for your long-term health and wealth, do not shy away from cash forecasts and doing everything possible to defend (and increase) your revenue streams. We know many, many services companies that have recurring revenue, are in industries that are non-discretionary, or are in industries … Continue reading Forecast Cash and Defend Revenue in Difficult Times
Best Business Growth Strategies: Inoculate Your Clients against Shiny Object Syndrome
Inoculating your customers and clients against shiny objects is among the best business growth strategies. Think about when you’ve been tempted by shiny objects, those new services that promise amazing results and out-of-this world success! Some providers are extremely persuasive and have a knack for getting people to say “yes.” I’ll confess, I admire their … Continue reading Best Business Growth Strategies: Inoculate Your Clients against Shiny Object Syndrome
The Best Sales Process Steps Bring Forth Your Perfect Fit Buyers
Who is a perfect fit buyer and do your sales process steps attract them? The detailed profile of a perfect fit buyer is unique to each company. We believe your perfect fit profile should include these qualities: Curiosity Appreciation of value Willingness to spend commensurate to value received Respectful Profitable Committed to change for growth … Continue reading The Best Sales Process Steps Bring Forth Your Perfect Fit Buyers
Exit or an OPTIMAL Exit?
Every owner can exit their business. The challenge is to make it an OPTIMAL exit: a great buyer, a great price, and great timing. Listen to our advice how to create your own OPTIMAL exit.
Accumulating Cash Gives a Company Superpowers
Does your top line revenue growth strategy specifically call for accumulating cash? In other words, increasing sales–the top line–is not enough. Your sales need to generate an excess of revenue minus expenses, what is known as profit. Not by accident, on purpose! And not minuscule, but substantial. Cash on hand gives the company superpowers! With … Continue reading Accumulating Cash Gives a Company Superpowers
Top Ten Most Effective Business Development Strategies
If your company revenue falls between $2 and $20 million dollars, you’ll want to choose some of these most effective business development strategies to increase revenue and profit. Don’t forget that profit is the point! You may be passionate about your work and eager to help more people (one of Trivers Consulting Group’s commitments this … Continue reading Top Ten Most Effective Business Development Strategies
How to Sort Through Different Types of Business Strategies
How can you find the one strategy you need now from the different types of business strategies? The word ‘strategy’ seems to have many uses and meanings, causing confusion. You read about strategy, strategic planning, strategic growth, strategic acquisitions, strategic hires. Are they just variations on the one concept of strategy or are they truly … Continue reading How to Sort Through Different Types of Business Strategies
