“I wish I had believed this sooner”
April 21, 2026
“I wish I had believed this sooner.” The CPA firm Owner, Daniel, said this to me in a tone of voice that was both relieved
“I wish I had believed this sooner.” The CPA firm Owner, Daniel, said this to me in a tone of voice that was both relieved
‘ There’s always going to be an “entry level.” Where you set it is what makes a difference. Entry Level’ doesn’t have to be the
The biggest question everyone always wants answered: How much? “How much should we charge for the IMPACTs we create?” Risk Alert! Before I answer the
Someone asks, “What do you do?” Do you answer like this? We: Do tax returns. Write estate plans. Resolve workplace conflicts. Design websites. Coach executives.
“We can’t require payment at time of purchase.” Many owners tell me this. Why? It’s not how our industry works. Buyers won’t stand for it.
Is this resolution just another fantasy, like losing weight and getting healthier? Like 3xing your revenue? Like scaling? I don’t think so. Resolving to completely
I’m a solo consultant making a very comfortable living. So, I must know exactly how to make money, right? Unfortunately, that hasn’t always been true.
“How do we charge for advisory services?” Three CPA firm owners and a business lawyer asked me this question in the past two weeks. They
Doing the wrong things is expensive. It may surprise you to learn that IMPACT Based Pricing does not begin with the prices or fees a
A CPA a few years into owning his own firm called me to talk about pricing. He described his pricing practices including his Terms and