Bullseye Marketing is how services companies powerfully market to existing customers and clients. Click below to read the exact plan we use with the clients who choose the Gold Level Inner Ring Bullseye Marketing plan. Bullseye Marketing Gold Level Inner Ring Sample Plan See the complete Bullseye Marketing page here.
Type ‘cash flow management’ into your search engine and what do you see? All of the top cash flow management articles rely on the same two practices that ostensibly improve cash flow: 1) give discounts for faster payments 2) don’t pay your payables until the very last minute. There are two problems with this advice: … Continue reading Do You Lose 2 Dollars of Every 100 that You Make?
I’m hearing lots of frustrations and complaints about marketing. Maybe you’re feeling these too? I don’t really understand the process and don’t feel I have time to learn I have no experience I’m too busy servicing the clients we already have I doubt I can do it well I’m worried about the hassle and expense … Continue reading Marketing? Do We Have to?
The popular image of a control freak is usually negative: someone who’s a perfectionist, always intense and impatient, who can’t or won’t trust anyone else. I’d recommend you not let yourself be that kind of control freak. Your typical control freak is known to: The popular image of a control freak is usually negative: someone … Continue reading Is Your Inner Control Freak Doing You Any Good?
Before you read any further take a moment to recall what you’ve been rethinking the past few months. Times of uncertainty make us all reconsider and evaluate. Just like you, your customers and clients are rethinking everything if they want to get through the pandemic pressures better than ever. They’re looking for cost savings, greater … Continue reading There’s Never Been a Better Time to Rethink Your Marketing
Customer and clients want to hear from you–the RIGHT way. These ten tips show you how to adapt your marketing to the new normal. Learn how to ATTAIN, SUSTAIN, and RETAIN to keep your company top of mind.
I’ve been guilty of this myself: thinking that the label “commodity” conveys an assessment of value (usually negative or lesser) as well as a clear description of what it is. The more I work with companies that put commodities in the market, the more I believe that the word “commodity” is neutral. It’s an easily … Continue reading How to Market Your Commodity Offerings
Uncertainty is scary and it’s the impetus for your most powerful ideas/options. If you’re uncertain, you can also bet that your customers and clients are uncertain. What solutions are you creating to turn some uncertainty into certainty during the covid-19 pandemic? Here’s what I know works: 1) Identify the things you can control 100%. Inputs, … Continue reading Here’s What I Know about Uncertainty
Even as you’re intensely focused on getting through each day, please, for your long-term health and wealth, do not shy away from cash forecasts and doing everything possible to defend (and increase) your revenue streams. We know many, many services companies that have recurring revenue, are in industries that are non-discretionary, or are in industries … Continue reading Forecast Cash and Defend Revenue in Difficult Times
Inoculating your customers and clients against shiny objects is among the best business growth strategies. Think about when you’ve been tempted by shiny objects, those new services that promise amazing results and out-of-this world success! Some providers are extremely persuasive and have a knack for getting people to say “yes.” I’ll confess, I admire their … Continue reading Best Business Growth Strategies: Inoculate Your Clients against Shiny Object Syndrome