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CEO, CFO, CMO: Who Chooses Firm’s Pricing Model?

“Pricing Model” means how the firm charges for its services and products. There are two primary options: time based, and value based.* Which Executive Should Choose the Pricing Model? Chief Financial Officer (CFO)? Companies typically look to the CFO for all their financial advice. The CFO knows the firm’s financials well, has been trained to … Continue reading CEO, CFO, CMO: Who Chooses Firm’s Pricing Model?



Do This One Thing and Kill Your Revenue

Creatives, Knowledge-based Professionals, Specialists or SMEs–When your firm factors competitor’s prices into your prices, you’ve chosen the one thing that is guaranteed to kill your revenue. How? Your firm: Becomes a commodity without differentiation Is subject to every downward trend in pricing Needs more and more volume to increase revenue Three Pricing Points of View … Continue reading Do This One Thing and Kill Your Revenue