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More Demand Creates More Competition-Are You Optimized?

How does your company balance on the two-edged sword of lots of demand (great!) and lots of competition (not so great)? Companies that provide professional, scientific, and technical services have lots of company, as these three sectors include 4,207,592 firms with 100 or fewer employees! It’s not enough for your company to have great skill, … Continue reading More Demand Creates More Competition-Are You Optimized?


Think Outside the Box to Leverage What’s Inside the Box

When was the last time you spoke to your customers and clients? Whether you literally spoke to them on the phone, or you spoke to them through email, text, or postcard–yes, postcard– when was it? And what did you say? If you can’t remember, or you remember a one-time, half-hearted effort, it means you’ve overlooked … Continue reading Think Outside the Box to Leverage What’s Inside the Box





What’s Your Value Proposition for the Next Normal?

Do you remember airplane travel up until 9/11/01? You checked for your ticket, packed a carry on with little thought beyond “do I have everything?” and planned to arrive 30-45 minutes before boarding. After the 9/11 attacks, everything about air travel changed, and those changes are now long-time permanent fixtures. We believe the same kind … Continue reading What’s Your Value Proposition for the Next Normal?



How to Create Gains When Losses are Making Headlines

  You’ve lived through the big losses lately: 8 weeks and counting of quarantine; many millions unemployed; and ongoing anxiety about controlling the coronavirus. You could go on. What good comes from going on that way? You can, instead, decide to move forward. The way I see it, there are some significant gains to be made because … Continue reading How to Create Gains When Losses are Making Headlines


What’s the Message for Private Businesses from the Stock Market?

The news about unemployment is devastating, as are declining revenues across hundreds of industries. Yet the stock market surged on Friday, May 8. I found some valuable insights in the article by Thomas Heath that would be good for the small private business sector to understand. Heath makes the point that the markets for publicly traded companies … Continue reading What’s the Message for Private Businesses from the Stock Market?