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Pandemic Recovery Profitability Checklist 2021

It’s December 2, 2020. News about the upcoming availability of COVID-19 vaccines is everywhere. Business Owners and Executives are both excited and worried because there are many unanswered questions. Our Profitability Checklist reflects both the likelihood of pandemic impacts for months to come, and optimism that recovery will begin by mid-year. Click here to open … Continue reading Pandemic Recovery Profitability Checklist 2021


Gold Level Inner Ring Bullseye Marketing Sample Plan

Bullseye Marketing is how services companies powerfully market to existing customers and clients. Click below to read the exact plan we use with the clients who choose the Gold Level Inner Ring Bullseye Marketing plan. Bullseye Marketing Gold Level Inner Ring Sample Plan See the complete Bullseye Marketing page here.



Can You Overcome the Pricing-Profit Divide by Productizing Services?

Have you been reading a lot lately about the idea that services companies should ‘productize’ their services. This means that a services company- lawyers, educators, specialty consultants, designers, architects, CPAS, and tech services companies– should package their services into ‘products’ they can sell off the shelf. There are three problems with this: 1) A product … Continue reading Can You Overcome the Pricing-Profit Divide by Productizing Services?