Creatives, Knowledge-based Professionals, Specialists or SMEs–When your firm factors competitor’s prices into your prices, you’ve chosen the one thing that is guaranteed to kill your
“How do we calculate the fee that’s commensurate with the value delivered?” That is THE question every services company asks when contemplating the value based
You’ve come to realize that not all clients or prospective clients desire, need, or want the same value, so your firm offers three options: Good,
I read a post about how personality assessments create boxes around people. The test or assessment says “I am this or that”—and therefore I must
I’ve been seeing a sudden increase is articles, blogs, and podcasts urging every business owner and associate to find their why. If you’re deeply focused
Ed and Diane built and built and built their tax practice until they had more than 2500 tax return clients every year. Talking to them
If you’re not familiar with test and learn, you’re in good company. Most Owners of professional services firms aren’t acquainted with this smart concept that
Jay P., Founder and CEO of a CPA firm, look puzzled when I asked him how he was reducing threats to his company. This was
Ed W. dropped his jaw when his financial advisor told him how much money he’d need to ensure the retirement life he and his wife
The tension in his voice was palpable. “I do not know how to set a value based fee and I’m afraid we’ll lose our shirt