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Want to overcome pricing objections? Stop giving prospects prices to object to! Whether it’s hourly rates, flat or fixed fees, or fees built on value,
Want to overcome pricing objections? Stop giving prospects prices to object to! Whether it’s hourly rates, flat or fixed fees, or fees built on value,
Lexus ranks first in reliability according to several recent studies of cars in the US. And reliability is the most important characteristic to car buyers,
Is pricing the exact number I charge my clients? Is it a range? Or is it how we think about our value, so we make
A long time business owner with a track record of many successes told me he’s planning a pivot. He’ll apply his knowledge and expertise to
Are you choosing your Net Profit Margin? Or are you letting it happen by accident? Dan, the Owner/CEO of a web design and digital marketing
“How much should we charge” keeps so many Owners and CEOs up at night. They want a dollar answer. Or at least a formula for
I’ve had this conversation with Owners and CEOs many times: Me: “Does your firm offer options at different prices?” Owner/CEO: “No. We don’t customize because
“No, I’m not paying you $500 more for that work. If you don’t like it, you can leave. You know you can’t do this without
You’ve followed your sales training up to the point where you believe you have a solid prospect. They ask for a proposal. You send them
An Owner/CEO like you called me and said “Susan, I want to adopt IMPACT Based Pricing. How do I get started?” My reply: “IMPACT Based