Vanilla or Chocolate? Choices Increase Sales
August 13, 2024
Vanilla or chocolate? Inside or outdoors? High deductible or low? You could make a mile long list of places in daily life where you have
Vanilla or chocolate? Inside or outdoors? High deductible or low? You could make a mile long list of places in daily life where you have
For Owners Only – How to Work ON the Business One of my clients just implemented the kind of change that represents moving from working
It’s July 29, 2024–just about 21 weeks till the end of the year. Are you thinking now about ending 2024 on a high note? I
A prospective buyer asked three providers to describe why they are the right source of advice to achieve a big goal. The Book spoke first:
What’s the first number people look at to get a sense of their firm’s success? It’s revenue. We always talk about SMB or SME (small
Lexus ranks first in reliability according to several recent studies of cars in the US. And reliability is the most important characteristic to car buyers,
“We take anyone who comes asking for our help,” Micah told me. “They need a lawyer, we’re lawyers, we’ll do the work.” For 6 years
“We have a policy to raise our prices every three years.” “We can’t charge more, no one else in our industry is doing that.” “Our
I’ve had this conversation with Owners and CEOs many times: Me: “Does your firm offer options at different prices?” Owner/CEO: “No. We don’t customize because
“No, I’m not paying you $500 more for that work. If you don’t like it, you can leave. You know you can’t do this without