An imposter is someone who pretends to have knowledge and expertise that they don’t have. They use hourly billing because they don’t have any basis for accurately predicting the IMPACT they deliver. You’ve been developing your expertise and delivering results for years. You know how to do this! Have you ever said you can’t do … Continue reading You’re Not an Imposter – Stop Acting Like One!
What’s the difference between a cupcake, a layer cake and a wedding cake? They all use the same basic raw ingredients and have a similar texture and taste. The difference is in the knowledge and expertise it takes to produce them. Anyone who can follow a recipe can make a cupcake. One needs a bit … Continue reading What Do Bakers Know that Your Services Firm Should Adopt?