expertise

The Pitch: A Book, a Webinar and the Choice Framework

June 10, 2024

A prospective buyer asked three providers to describe why they are the right source of advice to achieve a big goal. The Book spoke first:

Do people resist paying for your services?

August 2, 2022

Do you find this is the case? “People don’t want to pay for services.” A friend and client of mine helps senior executives dramatically improve

You’re Not an Imposter – Stop Acting Like One!

May 10, 2022

An imposter is someone who pretends to have knowledge and expertise that they don’t have. They use hourly billing because they don’t have any basis