How to find perfect fit clients without painful discovery calls

  Maurice “Mo” B. hates painful discovery calls! He is the Founder and CEO of a marketing consulting firm and he was eager to adopt IMPACT Based Pricing. However, he struggled with the discovery calls that make IMPACT Based Pricing possible. “My free 30 minute consultations feel like interrogations, and I rarely get useful information … Continue reading How to find perfect fit clients without painful discovery calls








How Do You Pay for a Non-Billable Executive?

My CPA firm client needed a CTO–chief technology officer. They’d grown to 45 accountants by adding a lot of technology to serve their clients. The CTO would further build the firm’s technology capabilities, ensure security of all client records and transactions, and deter cyber security threats. These are critical issues for their clients. Yet, how … Continue reading How Do You Pay for a Non-Billable Executive?