The Pitch: A Book, a Webinar and the Choice Framework
A prospective buyer asked three providers to describe why they are the right source of advice to achieve a big goal. The Book spoke first:
A prospective buyer asked three providers to describe why they are the right source of advice to achieve a big goal. The Book spoke first:
What’s the first number people look at to get a sense of their firm’s success? It’s revenue. We always talk about SMB or SME (small
Lexus ranks first in reliability according to several recent studies of cars in the US. And reliability is the most important characteristic to car buyers,
“We take anyone who comes asking for our help,” Micah told me. “They need a lawyer, we’re lawyers, we’ll do the work.” For 6 years
A long time business owner with a track record of many successes told me he’s planning a pivot. He’ll apply his knowledge and expertise to
You’ve followed your sales training up to the point where you believe you have a solid prospect. They ask for a proposal. You send them
“Susan, I gave my prospect three offers, as you recommended. But they were sort of angry. They told me that they don’t want to pay
My client, a bookkeeper, shared this exchange with me: Client: “I want my monthly financial reports by the 5th of the month.” Bookkeeper: “You’re not
Did you ever carefully paint a room and then feel disappointed? It really doesn’t look much better. Something’s missing. The furniture is outdated, the window
(said one of our clients recently. Here is their story.) “I gathered my 7 associates to tell them our firm was going to adopt IMPACT