Vanilla or Chocolate? Choices Increase Sales
August 13, 2024
Vanilla or chocolate? Inside or outdoors? High deductible or low? You could make a mile long list of places in daily life where you have
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Vanilla or chocolate? Inside or outdoors? High deductible or low? You could make a mile long list of places in daily life where you have
For Owners Only – How to Work ON the Business One of my clients just implemented the kind of change that represents moving from working
It’s July 29, 2024–just about 21 weeks till the end of the year. Are you thinking now about ending 2024 on a high note? I
A prospective buyer asked three providers to describe why they are the right source of advice to achieve a big goal. The Book spoke first:
What’s the first number people look at to get a sense of their firm’s success? It’s revenue. We always talk about SMB or SME (small
Lexus ranks first in reliability according to several recent studies of cars in the US. And reliability is the most important characteristic to car buyers,
“We take anyone who comes asking for our help,” Micah told me. “They need a lawyer, we’re lawyers, we’ll do the work.” For 6 years
A long time business owner with a track record of many successes told me he’s planning a pivot. He’ll apply his knowledge and expertise to
You’ve followed your sales training up to the point where you believe you have a solid prospect. They ask for a proposal. You send them
“Susan, I gave my prospect three offers, as you recommended. But they were sort of angry. They told me that they don’t want to pay