Are You Lying to Your Clients?>
How many times have you assured your clients that your firm only bills for the work done directly for them? A phone call about their
How many times have you assured your clients that your firm only bills for the work done directly for them? A phone call about their
Is pricing the exact number I charge my clients? Is it a range? Or is it how we think about our value, so we make
Are you choosing your Net Profit Margin? Or are you letting it happen by accident? Dan, the Owner/CEO of a web design and digital marketing
“We have a policy to raise our prices every three years.” “We can’t charge more, no one else in our industry is doing that.” “Our
“How much should we charge” keeps so many Owners and CEOs up at night. They want a dollar answer. Or at least a formula for
I’ve had this conversation with Owners and CEOs many times: Me: “Does your firm offer options at different prices?” Owner/CEO: “No. We don’t customize because
“No, I’m not paying you $500 more for that work. If you don’t like it, you can leave. You know you can’t do this without
An Owner/CEO like you called me and said “Susan, I want to adopt IMPACT Based Pricing. How do I get started?” My reply: “IMPACT Based
“I spent a lot of time with a prospective client. It seemed that we had solid rapport, and yet, after I sent them a proposal,
“Susan, I gave my prospect three offers, as you recommended. But they were sort of angry. They told me that they don’t want to pay