“We now have advanced certifications to serve you better!” Companies pursue certifications as a top line revenue growth strategy. Websites for services companies of all kinds list all their certifications right up front. They hope these all-caps letters are differentiators and magnets. The message is “We’re even more capable than we were before.” Do these … Continue reading Are You Losing Money the Smarter You Get?
Tag: value
Two Days Two Heads An Explosion of Ideas
What can two congenial, smart and focused people create in two days? I am here to tell you, with the right mindset, it feels like two million ideas!Having just returned from two days of innovation and growth-minded development with my own business advisor, Mark LeBlanc, I have a notebook full of new ways to deliver … Continue reading Two Days Two Heads An Explosion of Ideas
