Vanilla or Chocolate? Choices Increase Sales
August 13, 2024
Vanilla or chocolate? Inside or outdoors? High deductible or low? You could make a mile long list of places in daily life where you have
Vanilla or chocolate? Inside or outdoors? High deductible or low? You could make a mile long list of places in daily life where you have
For Owners Only – How to Work ON the Business One of my clients just implemented the kind of change that represents moving from working
It’s July 29, 2024–just about 21 weeks till the end of the year. Are you thinking now about ending 2024 on a high note? I
Let’s say your firm, whether law, consulting, web design, marketing, accounting/bookkeeping, fractional CXO or other, bills clients for the time you work for them. In
CEO to me: “I’m looking forward to January of next year. We raise our rates every 3 years, and we can do that next year.”
A prospective buyer asked three providers to describe why they are the right source of advice to achieve a big goal. The Book spoke first:
What’s the first number people look at to get a sense of their firm’s success? It’s revenue. We always talk about SMB or SME (small
Hal is an experienced CPA whose clients are business owners. During his work on their taxes (and while looking at their financials during tax return
Want to overcome pricing objections? Stop giving prospects prices to object to! Whether it’s hourly rates, flat or fixed fees, or fees built on value,
How many times have you assured your clients that your firm only bills for the work done directly for them? A phone call about their