CEO, CFO, CMO: Who Chooses Firm’s Pricing Model?

“Pricing Model” means how the firm charges for its services and products. There are two primary options: time based, and value based.* Which Executive Should Choose the Pricing Model? Chief Financial Officer (CFO)? Companies typically look to the CFO for all their financial advice. The CFO knows the firm’s financials well, has been trained to … Continue reading CEO, CFO, CMO: Who Chooses Firm’s Pricing Model?