Where does inspiration come from? Sometimes it’s literally right in front of your nose (or your dog’s nose) as I learned last week. My dog trainer suggested that instead of luring my boy Rollie with a treat in order to get a specific behavior, I reward him after he does that behavior. She said “Susan, … Continue reading Are You Luring Clients or Rewarding Them?
Is it possible tenacity can trap you? We business owners tend to nod vigorously when we’re exhorted to be tenacious, to persist, to let our grit and resolve carry us through the challenges we face. I do it myself, and I wrote about the evidence that founders and owners have a lot of built-in tenacity … Continue reading Are You Trapped by Tenacity?
Bullseye Marketing is how services companies powerfully market to existing customers and clients. Click below to read the exact plan we use with the clients who choose the Gold Level Inner Ring Bullseye Marketing plan. Bullseye Marketing Gold Level Inner Ring Sample Plan See the complete Bullseye Marketing page here.
I’m hearing lots of frustrations and complaints about marketing. Maybe you’re feeling these too? I don’t really understand the process and don’t feel I have time to learn I have no experience I’m too busy servicing the clients we already have I doubt I can do it well I’m worried about the hassle and expense … Continue reading Marketing? Do We Have to?
How do you know that your Top of Mind marketing efforts are hitting your target? You may fear you’re being a nuisance, or that you’re publishing into a vast emptiness. Then you get a note like this one sent to one of Trivers Consulting Group’s clients and you realize “aha, it works!” In addition to the … Continue reading 7 Terrible Marketing Ploys that Drive People Away
Customer and clients want to hear from you–the RIGHT way. These ten tips show you how to adapt your marketing to the new normal. Learn how to ATTAIN, SUSTAIN, and RETAIN to keep your company top of mind.
Is it true that questions can create business opportunities? Yes, our experience tells us it is. Customers, Clients and Buyers The questions have to be asked of the right people. The right people are customers and clients, people who have paid you money in the past 18-24 months. Asking them the right questions will turn … Continue reading The 3 Questions that Create Business Oportunities
I’ve been guilty of this myself: thinking that the label “commodity” conveys an assessment of value (usually negative or lesser) as well as a clear description of what it is. The more I work with companies that put commodities in the market, the more I believe that the word “commodity” is neutral. It’s an easily … Continue reading How to Market Your Commodity Offerings
There’s a range of approaches to business development these days. Have you seen it too? On the one hand are the companies who have disappeared. Not a word to their customers and clients. On the other hand are the companies who are using every tone deaf and insensitive trick in the book. Our double down … Continue reading Double Down on Marketing and 3 Other Tips for More Business
Assumptions are things that are accepted as true or as certain to happen, without proof. What do you assume? I mean, absolutely and positively assume, and that you base business decisions on? Maybe you assume some or all of these things: You know every single thing that is important to your customers and clients You … Continue reading Want to Be a Growing Company? Challenge Your Assumptions