An imposter is someone who pretends to have knowledge and expertise that they don’t have. They use hourly billing because they don’t have any basis for accurately predicting the IMPACT they deliver. You’ve been developing your expertise and delivering results for years. You know how to do this! Have you ever said you can’t do … Continue reading You’re Not an Imposter – Stop Acting Like One!
Tag: knowledge
What Do Bakers Know that Your Services Firm Should Adopt?
What’s the difference between a cupcake, a layer cake and a wedding cake? They all use the same basic raw ingredients and have a similar texture and taste. The difference is in the knowledge and expertise it takes to produce them. Anyone who can follow a recipe can make a cupcake. One needs a bit … Continue reading What Do Bakers Know that Your Services Firm Should Adopt?
Can You Ever Know All You Need to Know?
“I know what we have to do.” “I know my customers.” “We’ve covered all the bases.” Have you ever said something like this? That what you already know is all you need to know. Read this wisdom from retired Marine General Jim Mattis: “If you haven’t read hundreds of books, you are functionally illiterate, and … Continue reading Can You Ever Know All You Need to Know?