What’s the difference between a cupcake, a layer cake and a wedding cake? They all use the same basic raw ingredients and have a similar texture and taste. The difference is in the knowledge and expertise it takes to produce them. Anyone who can follow a recipe can make a cupcake. One needs a bit … Continue reading What Do Bakers Know that Your Services Firm Should Adopt?
“I know what we have to do.” “I know my customers.” “We’ve covered all the bases.” Have you ever said something like this? That what you already know is all you need to know. Read this wisdom from retired Marine General Jim Mattis: “If you haven’t read hundreds of books, you are functionally illiterate, and … Continue reading Can You Ever Know All You Need to Know?