I’m hearing lots of frustrations and complaints about marketing. Maybe you’re feeling these too? I don’t really understand the process and don’t feel I have time to learn I have no experience I’m too busy servicing the clients we already have I doubt I can do it well I’m worried about the hassle and expense … Continue reading Marketing? Do We Have to?
The biggest cause of flat revenue is lack of market demand. This is painfully true at professional, scientific or technical services companies with 100 or fewer employees. Ouch! You’ve poured yourself—and considerable financial resources—into starting and managing your company, and yet, you’re looking high and low for a customer or client. You Can Quickly Reverse … Continue reading How to Quickly Reverse Flat Revenue and Increase Profits
When was the last time you spoke to your customers and clients? Whether you literally spoke to them on the phone, or you spoke to them through email, text, or postcard–yes, postcard– when was it? And what did you say? If you can’t remember, or you remember a one-time, half-hearted effort, it means you’ve overlooked … Continue reading Think Outside the Box to Leverage What’s Inside the Box
There’s a range of approaches to business development these days. Have you seen it too? On the one hand are the companies who have disappeared. Not a word to their customers and clients. On the other hand are the companies who are using every tone deaf and insensitive trick in the book. Our double down … Continue reading Double Down on Marketing and 3 Other Tips for More Business
Implementing effective business development strategies is an unending goal for companies. It’s also known as “how do we find customers and make sales?” There are tons of recommendations. I’ve often struggled with finding the ones that are right for my business, just as most business owners struggle. The realization I’ve shared with my client company … Continue reading Need Effective Business Development Strategies? Ask Your Buyers