Do you ever ask yourself “Are we leaving money on the table?” Many firms successfully cover their costs and make a profit. And yet—they wonder “are we leaving money and profit on the table?” The answer is too often “yes,” and the cause is their choice of pricing model. While a solid strategy, brand and … Continue reading Value Based Pricing Cold Feet? Warm Up This Way
Tag: habits
Pattern Breaking
The COO listened as the CEO and management team discussed their challenges and the way forward with advice and guidance from me. When he spoke he said to me “Susan, you’ll help us with pattern breaking.” This was a big revelation for all of the senior leadership team. It recognizes that when a company is … Continue reading Pattern Breaking