3 Pricing Don’ts to Avoid
August 11, 2025
AVOID: Cost Plus (costs plus profit=price) Time based prices or fees Fixed prices for “Good, better, best” Why am I adamant about these pricing don’ts?
AVOID: Cost Plus (costs plus profit=price) Time based prices or fees Fixed prices for “Good, better, best” Why am I adamant about these pricing don’ts?
Running in the background of every professional services firm is an ecosystem. At the center of this ecosystem is a seed. If the seed is
Is discomfort required to grow? One client kept putting off a serious conversation with me about her pricing model. She put it off saying: “I’m
“The cash flow expert we hired did a 13 week cash flow forecast. He set up our software to produce it every Monday. But Susan,
An outsourcing company published their rates for 2025. They were excited to offer a wide range of outsourced services all for very “competitive” hourly rates.
“I’m ecstatic and perplexed,” the CEO of a leadership training and development firm told me. On the ecstatic side was that the company had tremendous
At the end of this year, 2025, will you be able to look back and say, “We were BOLD”? I am committed to being
I’ve been saying Thank You to clients, friends, and colleagues for 25 years, ever since I launched Trivers Consulting Group in 1999. It’s been an
“Our rates range from $60 to $200/hour” “I’m worth about $250/hour so I multiply that by three and charge $750.” “Our flat fees are a
“Our main competitors are lawyers, so we have to fight them with lower rates.” “I spend hours every week writing off time in order to