Losing business You Thought was Locked In?
August 27, 2025
Owners and CEOs feel anxiety about many losses: “I’ll never have the revenue I thought I would have.” “This (the speed of changes)terrifies me.” “I
Owners and CEOs feel anxiety about many losses: “I’ll never have the revenue I thought I would have.” “This (the speed of changes)terrifies me.” “I
AVOID: Cost Plus (costs plus profit=price) Time based prices or fees Fixed prices for “Good, better, best” Why am I adamant about these pricing don’ts?
An “albatross” metaphorically means to be a heavy burden or something that prevents you from achieving your goals. Negative cash flow is exactly that. It distorts
Is discomfort required to grow? One client kept putting off a serious conversation with me about her pricing model. She put it off saying: “I’m
You know the parable of the frog? If dropped into boiling water it will immediately jump out. But if dropped into comfortable water it will
“The cash flow expert we hired did a 13 week cash flow forecast. He set up our software to produce it every Monday. But Susan,
An outsourcing company published their rates for 2025. They were excited to offer a wide range of outsourced services all for very “competitive” hourly rates.
“They ask about the fee and how many hours and then complain about how much per hour. That’s why I have not made any changes
“Our rates range from $60 to $200/hour” “I’m worth about $250/hour so I multiply that by three and charge $750.” “Our flat fees are a
“Our main competitors are lawyers, so we have to fight them with lower rates.” “I spend hours every week writing off time in order to