Clients and prospects have needs, wants, and desires. When you understand the differences, and identify which is on the client’s mind right now, you have taken a big step towards engagement. How do you find out? The million dollar question is this: Is there something going on/on your mind that made you think we should … Continue reading Issue Chart and Continuum of IMPACT
Tag: great fit clients
Tax Return Reveals Pricing Lessons for You
Had some interesting conversations with business owners about pricing lessons learned from their tax returns. Of course, the first topic was the total amount of taxes due. Many companies made more money than they ever had before, which increased the total taxes due. Some made less money and although taxes were less, the owners weren’t … Continue reading Tax Return Reveals Pricing Lessons for You