Be the Lexus of Your Industry
April 23, 2024
Lexus ranks first in reliability according to several recent studies of cars in the US. And reliability is the most important characteristic to car buyers,
Lexus ranks first in reliability according to several recent studies of cars in the US. And reliability is the most important characteristic to car buyers,
“Susan, I gave my prospect three offers, as you recommended. But they were sort of angry. They told me that they don’t want to pay
“We’re getting by” said the lawyer when I asked how the year is going. “We’re doing okay” said the web designer in our conversation about
You know this—human beings are a bundle of feelings and biases! You can ignore these and put your plans for success at risk. Or you
You take pride that your firm delivers life changing IMPACTS to clients. But…buyers can have reservations. If you give them one option, they wonder “Is