You take pride that your firm delivers life changing IMPACTS to clients. But…buyers can have reservations. If you give them one option, they wonder “Is that all there is?” If you give them many options, they get overwhelmed and just stick with what they know. Years of research concludes that people like “decision simplicity.” Build … Continue reading IMPACT Based Pricing Choice Framework
Tag: buyers
That Elephant is Just Too Big for One Forkful…
You go into the purchase of a house or a car (or an elephant) knowing that what you see is what you’ll get. You’re able to see the finished product before you buy, except for minor modifications or additions to the car or house, Don’t use these big ticket items as analogies for your knowledge … Continue reading That Elephant is Just Too Big for One Forkful…
What’s In Your Mind?
“What do you think is the key to long-term success?” is the question I’m most frequently asked when I’m speaking about how to creating lasting business success. My answer is “The mindset of the owner.” There are, of course, many things in the mind of the owner. What I’m referring to are the over-arching ideas … Continue reading What’s In Your Mind?