Update Your Marketing when you Update your Pricing
August 8, 2023
Did you ever carefully paint a room and then feel disappointed? It really doesn’t look much better. Something’s missing. The furniture is outdated, the window
Did you ever carefully paint a room and then feel disappointed? It really doesn’t look much better. Something’s missing. The furniture is outdated, the window
Old commercial buildings are being renovated. Maybe your professional or business services firm should think about renovating its outdated form. The “Old Building” Hourly billing.
(said one of our clients recently. Here is their story.) “I gathered my 7 associates to tell them our firm was going to adopt IMPACT
Language counts. That’s been my motto for more than 24 years. We professionals have to choose our words deliberately. Most important is to not use
A business owner, Lisa, told me that she sold her business because she “wanted her weekends back” and I thought of this poem: For want
“We’re getting by” said the lawyer when I asked how the year is going. “We’re doing okay” said the web designer in our conversation about
Here’s what happens if you do everything… except change the way you think. Elaine told me she spent five years trying to improve her fractional
Congratulations on your first $1 million. Or $5 million. Or $250K. When you hit your latest revenue goal, it’s time to celebrate. And before you
Increase your fees by 10% today. Yes, just do it. “Why?” you wonder. It’s not related to the calendar or to increased expenses. It’s because
Do you intentionally make prospects take-it-or-leave-it? That’s the effect when your professional or business services firm bills by the hour. The client has to take