We’re Already Doing Everything! How Do We Make More Money?
November 30, 2021
The training company CEO challenged me: “We’re already doing everything we can for our clients. How can we make more money unless we raise our
The training company CEO challenged me: “We’re already doing everything we can for our clients. How can we make more money unless we raise our
Hourly rates and other time based pricing practices give your firm confidence. They’re simple and straightforward. and once rates are set, every client is charged
“Every month I keep my fingers crossed when I look at the profits on our Profit & Loss statement” the Owner of a web design
Cyber Monday is all about making big sales online the Monday following Thanksgiving. But, you don’t sell sweaters, electronics, or sporting goods, which are all
Ask any marketing expert or advisor and they’ll tell you to learn and follow the 4 Ps of Marketing, or the Marketing Mix: Product, Price,
What if charging for time communicates to clients and prospects that “We focus on our internal interests above all. When we focus on OUR interests
“Pricing Model” means how the firm charges for its services and products. There are two primary options: time based, and value based.* Which Executive Should
Numbers don’t have intrinsic meaning. What would 10 mean to you if you didn’t understand the number 1? Numbers have meaning because you’ve learned context
Creatives, Knowledge-based Professionals, Specialists or SMEs–When your firm factors competitor’s prices into your prices, you’ve chosen the one thing that is guaranteed to kill your
Do you ever ask yourself “Are we leaving money on the table?” Many firms successfully cover their costs and make a profit. And yet—they wonder