Do you remember airplane travel up until 9/11/01? You checked for your ticket, packed a carry on with little thought beyond “do I have everything?” and planned to arrive 30-45 minutes before boarding. After the 9/11 attacks, everything about air travel changed, and those changes are now long-time permanent fixtures. We believe the same kind … Continue reading What’s Your Value Proposition for the Next Normal?
Stop spending energy working to answer the question “What makes your company different?”. I’ve listened to several presentations in the past couple of months and one of the features of each presentation was a competitive analysis. What bugs me is that the founders/CEOs of these companies, and the audience listening, fell right into the trap … Continue reading What Makes Your Company the Right Choice?