“Susan, you were an Economics professor. What is elasticity of demand and how will it affect our revenue?” This HR consultant read deep into my LinkedIn profile to find this fun fact! It’s a great question with an easily understandable answer. Briefly, elasticity of demand is the concept that describes buying behavior relative to price … Continue reading Demand is always strong for unique qualities
Tag: how to price knowledge
I’ll Never Forget the First ‘Yes’
The call came one afternoon just after I had completed training to talk about Value Based Pricing, including responding to objections (Step 4). I declared we were ready to implement Value Based Pricing. We’d done the phase-in work: Commit, Prepare, Establish and Train. Now it was time for implementation. The Senior VP of Business Development … Continue reading I’ll Never Forget the First ‘Yes’