how to price knowledge

Demand is always strong for unique qualities

November 1, 2022

“Susan, you were an Economics professor. What is elasticity of demand and how will it affect our revenue?” This HR consultant read deep into my

I’ll Never Forget the First ‘Yes’

March 1, 2021

The call came one afternoon just after I had completed training to talk about Value Based Pricing, including responding to objections (Step 4). I declared

how to price knowledge

Demand is always strong for unique qualities

I’ll Never Forget the First ‘Yes’

Find out how Susan can help your business

Complimentary Call

IMPACT Based Pricing

Subscribe to IMPACT Based Pricing, TCG’s original content newsletter that helps Business Owners and Executives understand everything about pricing for impact, not for inputs.