People Only Care How You Make Them Feel
February 18, 2026
Someone asks, “What do you do?” Do you answer like this? We: Do tax returns. Write estate plans. Resolve workplace conflicts. Design websites. Coach executives.
Someone asks, “What do you do?” Do you answer like this? We: Do tax returns. Write estate plans. Resolve workplace conflicts. Design websites. Coach executives.
“When is the right time to discuss fees, Susan?” my client asked. He called after a particularly frustrating conversation with a prospect that started well
Once you’ve committed to implementing Value Based Pricing (see Step 1 COMMIT), it’s time to get started. Successfully implementing Value Based Pricing requires phasing it