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The end of undercharging begins with you:

  • Your Great Fit Client profile
  • The IMPACTs your firm creates for clients
  • How you invite prospects to describe desired IMPACTs
  • The way you design and offer 3 customized options
  • Positioning your firm as a partner who will create ever more significant IMPACTs over time

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Each week I focus on 1 piece of IMPACT Based Pricing. You can digest it and apply it immediately. Stuff like:

  • The single most important question you can ask to get clients talking
  • How to avoid being ghosted.
  • The art of pricing for different options.
  • Why customization beats productizing hands down.
  • Why pricing for your worth leaves you penniless.

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IMPACT Based Pricing

Subscribe to IMPACT Based Pricing, TCG’s original content newsletter that helps Business Owners and Executives understand everything about pricing for impact, not for inputs.