
How do we charge for advisory services?
“How do we charge for advisory services?” Three CPA firm owners and a business lawyer asked me this question in the past two weeks. They

“How do we charge for advisory services?” Three CPA firm owners and a business lawyer asked me this question in the past two weeks. They

Do you rely on a personal routine every day? Things like getting dressed and ready for the day, making the bed, getting to your desk
Doing the wrong things is expensive. It may surprise you to learn that IMPACT Based Pricing does not begin with the prices or fees a

Scale and growth are not synonyms. Does it really matter? Only if you want to increase the value of your business. Company valuation is closely

Owners and CEOs feel anxiety about many losses: “I’ll never have the revenue I thought I would have.” “This (the speed of changes)terrifies me.” “I
AVOID: Cost Plus (costs plus profit=price) Time based prices or fees Fixed prices for “Good, better, best” Why am I adamant about these pricing don’ts?

Running in the background of every professional services firm is an ecosystem. At the center of this ecosystem is a seed. If the seed is

Is discomfort required to grow? One client kept putting off a serious conversation with me about her pricing model. She put it off saying: “I’m

“The cash flow expert we hired did a 13 week cash flow forecast. He set up our software to produce it every Monday. But Susan,

An outsourcing company published their rates for 2025. They were excited to offer a wide range of outsourced services all for very “competitive” hourly rates.