Susan's Blog

Losing business You Thought was Locked In?
Owners and CEOs feel anxiety about many losses: “I’ll never have the revenue I thought I would have.” “This (the speed of changes)terrifies me.” “I
3 Pricing Don’ts to Avoid
AVOID: Cost Plus (costs plus profit=price) Time based prices or fees Fixed prices for “Good, better, best” Why am I adamant about these pricing don’ts?

Healthy Ecosystems Create Profits
Running in the background of every professional services firm is an ecosystem. At the center of this ecosystem is a seed. If the seed is

Negative Cash Flow will Bring You Down
An “albatross” metaphorically means to be a heavy burden or something that prevents you from achieving your goals. Negative cash flow is exactly that. It distorts

Discomfort will help you increase fees
Is discomfort required to grow? One client kept putting off a serious conversation with me about her pricing model. She put it off saying: “I’m

What does negative cash flow cost you?
You know the parable of the frog? If dropped into boiling water it will immediately jump out. But if dropped into comfortable water it will

Cash flow forecasts don’t fix cash flow problems
“The cash flow expert we hired did a 13 week cash flow forecast. He set up our software to produce it every Monday. But Susan,

AI is Coming for Your Billable Hours
An outsourcing company published their rates for 2025. They were excited to offer a wide range of outsourced services all for very “competitive” hourly rates.

Is your worst customer running your business?
“They ask about the fee and how many hours and then complain about how much per hour. That’s why I have not made any changes

We’re Stuck on a Plateau!
“I’m ecstatic and perplexed,” the CEO of a leadership training and development firm told me. On the ecstatic side was that the company had tremendous

Resolved: Be BOLD in 2025!
At the end of this year, 2025, will you be able to look back and say, “We were BOLD”? I am committed to being

25 Years of Thanksgivings
I’ve been saying Thank You to clients, friends, and colleagues for 25 years, ever since I launched Trivers Consulting Group in 1999. It’s been an