How do you know that your Top of Mind marketing efforts are hitting your target? You may fear you’re being a nuisance, or that you’re publishing into a vast emptiness. Then you get a note like this one sent to one of Trivers Consulting Group’s clients and you realize “aha, it works!” In addition to the … Continue reading 7 Terrible Marketing Ploys that Drive People Away
Tag: top of mind
Do You Target What Sticks or What’s Sticky?
One topic of endless interest to business owners is the need for business development. What they’re always asking themselves is “How do we increase sales?”Every Owner and Executive I speak to tells me that increasing sales consumes a lot of their energy and attention. They would like to unlock the secrets to generating a steady … Continue reading Do You Target What Sticks or What’s Sticky?
Little Things Create Big Meaning
I’d been thinking that I should send some thank you notes–handwritten, on paper, and mailed with a stamp–to some clients. I put pushed this thought to the back of my mind for few weeks, because it’s just a little thing, right? Once I sat down, wrote and mailed them, I felt an noticeable lift in … Continue reading Little Things Create Big Meaning
Powerful Marketing Requires 4 Distinct Message Types
You know your company has to do marketing. The eternal puzzle about marketing is “What exactly is it?” The practical and applicable definition for low-mid tier and small companies is that marketing is a set of activities that brings attention to your company. Once you have this definition in place, you must determine the set … Continue reading Powerful Marketing Requires 4 Distinct Message Types
Be Like Buffet-Write Your Company’s Annual Letter
I’ll always remember when I learned that Warren Buffet writes an annual letter to shareholders in his own personal voice. He inspired Bill and Melinda Gates to do the same. And he inspired me to write one for Trivers Consulting Group. We concentrated on three primary objectives in 2018: Marketing on two tracks: Top of … Continue reading Be Like Buffet-Write Your Company’s Annual Letter