How do you know that your Top of Mind marketing efforts are hitting your target? You may fear you’re being a nuisance, or that you’re publishing into a vast emptiness. Then you get a note like this one sent to one of Trivers Consulting Group’s clients and you realize “aha, it works!” In addition to the … Continue reading 7 Terrible Marketing Ploys that Drive People Away
One topic of endless interest to business owners is the need for business development. What they’re always asking themselves is “How do we increase sales?”Every Owner and Executive I speak to tells me that increasing sales consumes a lot of their energy and attention. They would like to unlock the secrets to generating a steady … Continue reading Do You Target What Sticks or What’s Sticky?
I’d been thinking that I should send some thank you notes–handwritten, on paper, and mailed with a stamp–to some clients. I put pushed this thought to the back of my mind for few weeks, because it’s just a little thing, right? Once I sat down, wrote and mailed them, I felt an noticeable lift in … Continue reading Little Things Create Big Meaning
I’ll always remember when I learned that Warren Buffet writes an annual letter to shareholders in his own personal voice. He inspired Bill and Melinda Gates to do the same. And he inspired me to write one for Trivers Consulting Group. We concentrated on three primary objectives in 2018: Marketing on two tracks: Top of … Continue reading Be Like Buffet-Write Your Company’s Annual Letter