Before you read any further take a moment to recall what you’ve been rethinking the past few months. Times of uncertainty make us all reconsider and evaluate. Just like you, your customers and clients are rethinking everything if they want to get through the pandemic pressures better than ever. They’re looking for cost savings, greater … Continue reading There’s Never Been a Better Time to Rethink Your Marketing
Customer and clients want to hear from you–the RIGHT way. These ten tips show you how to adapt your marketing to the new normal. Learn how to ATTAIN, SUSTAIN, and RETAIN to keep your company top of mind.
You’ve lived through the big losses lately: 8 weeks and counting of quarantine; many millions unemployed; and ongoing anxiety about controlling the coronavirus. You could go on. What good comes from going on that way? You can, instead, decide to move forward. The way I see it, there are some significant gains to be made because … Continue reading How to Create Gains When Losses are Making Headlines
The news about unemployment is devastating, as are declining revenues across hundreds of industries. Yet the stock market surged on Friday, May 8. I found some valuable insights in the article by Thomas Heath that would be good for the small private business sector to understand. Heath makes the point that the markets for publicly traded companies … Continue reading What’s the Message for Private Businesses from the Stock Market?
Uncertainty is scary and it’s the impetus for your most powerful ideas/options. If you’re uncertain, you can also bet that your customers and clients are uncertain. What solutions are you creating to turn some uncertainty into certainty during the covid-19 pandemic? Here’s what I know works: 1) Identify the things you can control 100%. Inputs, … Continue reading Here’s What I Know about Uncertainty
For every business owner who is facing the twin challenges of doing enough while not knowing what is enough, I offer this: give yourself some breathing room. I know the bills are due, people have been let go, cash is dwindling, and the future looks like a huge black hole. Since the founding of Trivers … Continue reading A Baker’s Dozen Ways to Make It Through Unprecedented Times