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Tag: make more money

 Oct  20,  2020

Make More Money by Rocking the Boat

Make More Money by Rocking the Boat

Everyone’s worried. Even the companies that have prospered since the onset of the pandemic worry that tomorrow may be the day when they drown. How you handle the worry makes a difference. Do you rock the boat or simply try to right the ship? We recently worked with a CPA firm that was exhausted and … Continue reading Make More Money by Rocking the Boat

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 Apr  21,  2020

How to Market Your Commodity Offerings

I’ve been guilty of this myself: thinking that the label “commodity” conveys an assessment of value (usually negative or lesser) as well as a clear description of what it is. The more I work with companies that put commodities in the market, the more I believe that the word “commodity” is neutral. It’s an easily … Continue reading How to Market Your Commodity Offerings

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