Everyone’s worried. Even the companies that have prospered since the onset of the pandemic worry that tomorrow may be the day when they drown. How you handle the worry makes a difference. Do you rock the boat or simply try to right the ship? We recently worked with a CPA firm that was exhausted and … Continue reading Make More Money by Rocking the Boat
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How to Market Your Commodity Offerings
I’ve been guilty of this myself: thinking that the label “commodity” conveys an assessment of value (usually negative or lesser) as well as a clear description of what it is. The more I work with companies that put commodities in the market, the more I believe that the word “commodity” is neutral. It’s an easily … Continue reading How to Market Your Commodity Offerings
