When was the last time you spoke to your customers and clients? Whether you literally spoke to them on the phone, or you spoke to them through email, text, or postcard–yes, postcard– when was it? And what did you say? If you can’t remember, or you remember a one-time, half-hearted effort, it means you’ve overlooked … Continue reading Think Outside the Box to Leverage What’s Inside the Box
Tag: customer retention
Build Healthy Relationships with Clients to Build a Wealthy Company
Customers and clients may not talk in terms we owners do, such as how important it is to build healthy relationships with clients. But they behave in ways that make it clear that they care. When a company has healthy relationships with their customers and clients, those buyers will: Post 5 star reviews online Brag … Continue reading Build Healthy Relationships with Clients to Build a Wealthy Company
How a CEO Learned to Get Repeat Business
Ryan, the CEO of a marketing consulting firm, was feeling stuck: the company was very successful attracting new clients and yet, once a contract was fulfilled, they got very little repeat business. He had a hunch something was missing. Ryan knew the financial and profit benefits of repeat business. It seemed counter-intuitive to him, but … Continue reading How a CEO Learned to Get Repeat Business
