You know your company has to do marketing. The eternal puzzle about marketing is “What exactly is it?” The practical and applicable definition for low-mid tier and small companies is that marketing is a set of activities that brings attention to your company. Once you have this definition in place, you must determine the set … Continue reading Powerful Marketing Requires 4 Distinct Message Types
Tag: create demand
Be Like Buffet-Write Your Company’s Annual Letter
I’ll always remember when I learned that Warren Buffet writes an annual letter to shareholders in his own personal voice. He inspired Bill and Melinda Gates to do the same. And he inspired me to write one for Trivers Consulting Group. We concentrated on three primary objectives in 2018: Marketing on two tracks: Top of … Continue reading Be Like Buffet-Write Your Company’s Annual Letter
