If you want to lose repeat buyers, think of them as “low hanging fruit.” Instead, build healthy relationships with them. After all, they pay you money!
Tag: appreciation
Little Things Create Big Meaning
I’d been thinking that I should send some thank you notes–handwritten, on paper, and mailed with a stamp–to some clients. I put pushed this thought to the back of my mind for few weeks, because it’s just a little thing, right? Once I sat down, wrote and mailed them, I felt an noticeable lift in … Continue reading Little Things Create Big Meaning
Powerful Marketing Requires 4 Distinct Message Types
You know your company has to do marketing. The eternal puzzle about marketing is “What exactly is it?” The practical and applicable definition for low-mid tier and small companies is that marketing is a set of activities that brings attention to your company. Once you have this definition in place, you must determine the set … Continue reading Powerful Marketing Requires 4 Distinct Message Types