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		<title>Susan Trivers</title>
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		<description><![CDATA[Susan Trivers]]></description>
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			<guid><![CDATA[https://susantrivers.com/cash-flow-forecasts-dont-fix-cash-flow-problems/]]></guid>
			<link><![CDATA[https://susantrivers.com/cash-flow-forecasts-dont-fix-cash-flow-problems/]]></link>
			<title>Cash flow forecasts don&#8217;t fix cash flow problems</title>
			<pubDate><![CDATA[Wed, 05 Feb 2025 17:30:04 +0000]]></pubDate>
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			<title>Home</title>
			<pubDate><![CDATA[Tue, 17 Feb 2026 16:49:33 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/people-only-care-how-you-make-them-feel/]]></guid>
			<link><![CDATA[https://susantrivers.com/people-only-care-how-you-make-them-feel/]]></link>
			<title>People Only Care How You Make Them Feel</title>
			<pubDate><![CDATA[Wed, 18 Feb 2026 16:04:10 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/stop-leaving-money-on-the-table/]]></guid>
			<link><![CDATA[https://susantrivers.com/stop-leaving-money-on-the-table/]]></link>
			<title>Stop Leaving Money on the Table</title>
			<pubDate><![CDATA[Tue, 17 Feb 2026 17:37:43 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/which-is-the-impact-statement/]]></guid>
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			<title>Which is the IMPACT Statement?</title>
			<pubDate><![CDATA[Wed, 04 Feb 2026 14:41:40 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/trends-ai-will-kill-hourly-billing/]]></guid>
			<link><![CDATA[https://susantrivers.com/trends-ai-will-kill-hourly-billing/]]></link>
			<title>Trends&#8211;AI will kill hourly billing</title>
			<pubDate><![CDATA[Tue, 23 Jul 2024 16:25:16 +0000]]></pubDate>
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			<guid><![CDATA[https://susantrivers.com/how-much-should-we-charge/]]></guid>
			<link><![CDATA[https://susantrivers.com/how-much-should-we-charge/]]></link>
			<title>How Much Should We Charge?</title>
			<pubDate><![CDATA[Thu, 26 Mar 2026 14:54:33 +0000]]></pubDate>
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			<guid><![CDATA[https://susantrivers.com/overcome-objections-to-new-payment-terms/]]></guid>
			<link><![CDATA[https://susantrivers.com/overcome-objections-to-new-payment-terms/]]></link>
			<title>Overcome Objections to New Payment Terms</title>
			<pubDate><![CDATA[Thu, 15 Jan 2026 14:12:16 +0000]]></pubDate>
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			<guid><![CDATA[https://susantrivers.com/were-stuck-on-a-plateau/]]></guid>
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			<title>We&#8217;re Stuck on a Plateau!</title>
			<pubDate><![CDATA[Tue, 14 Jan 2025 16:53:54 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/dial-down-these-risks-to-your-company/]]></guid>
			<link><![CDATA[https://susantrivers.com/dial-down-these-risks-to-your-company/]]></link>
			<title>Dial Down These Risks to Your Company</title>
			<pubDate><![CDATA[Mon, 26 Jan 2026 20:38:10 +0000]]></pubDate>
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			<guid><![CDATA[https://susantrivers.com/build-your-knowledge-firm-to-scale/]]></guid>
			<link><![CDATA[https://susantrivers.com/build-your-knowledge-firm-to-scale/]]></link>
			<title>Build Your Knowledge Firm to Scale</title>
			<pubDate><![CDATA[Wed, 10 Sep 2025 15:42:18 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/losing-business-you-thought-was-locked-in/]]></guid>
			<link><![CDATA[https://susantrivers.com/losing-business-you-thought-was-locked-in/]]></link>
			<title>Losing business You Thought was Locked In?</title>
			<pubDate><![CDATA[Wed, 27 Aug 2025 14:10:45 +0000]]></pubDate>
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			<guid><![CDATA[https://susantrivers.com/contact-and-subscribe/]]></guid>
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			<title>Contact and Subscribe</title>
			<pubDate><![CDATA[Mon, 23 Feb 2026 21:24:54 +0000]]></pubDate>
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			<guid><![CDATA[https://susantrivers.com/3-pricing-models-zero-accounts-receivable/]]></guid>
			<link><![CDATA[https://susantrivers.com/3-pricing-models-zero-accounts-receivable/]]></link>
			<title>3 Pricing Models Zero Accounts Receivable</title>
			<pubDate><![CDATA[Tue, 20 Jan 2026 15:22:58 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/how-do-we-charge-for-advisory-services/]]></guid>
			<link><![CDATA[https://susantrivers.com/how-do-we-charge-for-advisory-services/]]></link>
			<title>How do we charge for  advisory services?</title>
			<pubDate><![CDATA[Tue, 02 Dec 2025 16:50:52 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/these-6-practices-are-costing-you-money/]]></guid>
			<link><![CDATA[https://susantrivers.com/these-6-practices-are-costing-you-money/]]></link>
			<title>These 6 Practices are Costing You Money</title>
			<pubDate><![CDATA[Mon, 13 Oct 2025 16:22:17 +0000]]></pubDate>
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			<guid><![CDATA[https://susantrivers.com/what-does-negative-cash-flow-cost-you/]]></guid>
			<link><![CDATA[https://susantrivers.com/what-does-negative-cash-flow-cost-you/]]></link>
			<title>What does negative cash flow cost you?</title>
			<pubDate><![CDATA[Thu, 13 Feb 2025 17:06:56 +0000]]></pubDate>
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			<title>Calendar</title>
			<pubDate><![CDATA[Sun, 02 Feb 2025 18:49:39 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/healthy-ecosystems-create-profits/]]></guid>
			<link><![CDATA[https://susantrivers.com/healthy-ecosystems-create-profits/]]></link>
			<title>Healthy Ecosystems Create Profits</title>
			<pubDate><![CDATA[Sat, 02 Aug 2025 21:51:18 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/ai-is-coming-for-your-billable-hours/]]></guid>
			<link><![CDATA[https://susantrivers.com/ai-is-coming-for-your-billable-hours/]]></link>
			<title>AI is Coming for Your Billable Hours</title>
			<pubDate><![CDATA[Thu, 30 Jan 2025 16:34:18 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/know-whats-right-for-your-company/]]></guid>
			<link><![CDATA[https://susantrivers.com/know-whats-right-for-your-company/]]></link>
			<title>Know What&#8217;s Right for Your Company</title>
			<pubDate><![CDATA[Mon, 22 Dec 2025 02:09:01 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/3-pricing-donts-to-avoid/]]></guid>
			<link><![CDATA[https://susantrivers.com/3-pricing-donts-to-avoid/]]></link>
			<title>3 Pricing Don&#8217;ts to Avoid</title>
			<pubDate><![CDATA[Mon, 11 Aug 2025 16:45:01 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/company-ecosystem-out-of-whack-adjust-it/]]></guid>
			<link><![CDATA[https://susantrivers.com/company-ecosystem-out-of-whack-adjust-it/]]></link>
			<title>Company Ecosystem Out of Whack? Adjust It!</title>
			<pubDate><![CDATA[Mon, 08 Dec 2025 13:54:29 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/resolved-zero-accounts-receivable-in-2026/]]></guid>
			<link><![CDATA[https://susantrivers.com/resolved-zero-accounts-receivable-in-2026/]]></link>
			<title>Resolved: Zero Accounts Receivable in 2026</title>
			<pubDate><![CDATA[Mon, 05 Jan 2026 18:43:37 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/lawyer-case-study/]]></guid>
			<link><![CDATA[https://susantrivers.com/lawyer-case-study/]]></link>
			<title>Lawyer Case Study</title>
			<pubDate><![CDATA[Mon, 02 Jun 2025 17:46:02 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/negative-cash-flow-will-bring-you-down/]]></guid>
			<link><![CDATA[https://susantrivers.com/negative-cash-flow-will-bring-you-down/]]></link>
			<title>Negative Cash Flow will Bring You Down</title>
			<pubDate><![CDATA[Fri, 02 May 2025 13:42:10 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/business-growth-blog/]]></guid>
			<link><![CDATA[https://susantrivers.com/business-growth-blog/]]></link>
			<title>Blog</title>
			<pubDate><![CDATA[Sun, 02 Feb 2025 18:05:59 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://susantrivers.com/trust-yourself-and-clients-will-trust-you/]]></guid>
			<link><![CDATA[https://susantrivers.com/trust-yourself-and-clients-will-trust-you/]]></link>
			<title>Trust yourself and clients will trust you</title>
			<pubDate><![CDATA[Mon, 06 Oct 2025 15:57:57 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://susantrivers.com/2-months-till-q4-are-you-ready/]]></guid>
			<link><![CDATA[https://susantrivers.com/2-months-till-q4-are-you-ready/]]></link>
			<title>2 months till Q4 &#8211; Are you ready?</title>
			<pubDate><![CDATA[Mon, 29 Jul 2024 16:36:00 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://susantrivers.com/is-your-worst-customer-running-your-business/]]></guid>
			<link><![CDATA[https://susantrivers.com/is-your-worst-customer-running-your-business/]]></link>
			<title>Is your worst customer running your business?</title>
			<pubDate><![CDATA[Mon, 20 Jan 2025 19:21:10 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://susantrivers.com/3-landmines-that-hurt-client-relationships/]]></guid>
			<link><![CDATA[https://susantrivers.com/3-landmines-that-hurt-client-relationships/]]></link>
			<title>3 Landmines that Hurt Client Relationships</title>
			<pubDate><![CDATA[Fri, 03 Oct 2025 15:06:03 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://susantrivers.com/discomfort-will-help-you-increase-fees/]]></guid>
			<link><![CDATA[https://susantrivers.com/discomfort-will-help-you-increase-fees/]]></link>
			<title>Discomfort will help you increase fees</title>
			<pubDate><![CDATA[Mon, 17 Feb 2025 17:06:40 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/behind-the-decision-to-drop-hourly-billing/]]></guid>
			<link><![CDATA[https://susantrivers.com/behind-the-decision-to-drop-hourly-billing/]]></link>
			<title>Behind the decision to drop hourly billing</title>
			<pubDate><![CDATA[Tue, 27 Aug 2024 13:37:19 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/choice-framework-proposal-model/]]></guid>
			<link><![CDATA[https://susantrivers.com/choice-framework-proposal-model/]]></link>
			<title>Choice Framework Proposal Model</title>
			<pubDate><![CDATA[Tue, 20 Aug 2024 16:46:09 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/why-you-should-escape-hourly-billing-prison/]]></guid>
			<link><![CDATA[https://susantrivers.com/why-you-should-escape-hourly-billing-prison/]]></link>
			<title>Why You Should Escape Hourly Billing Prison</title>
			<pubDate><![CDATA[Tue, 20 Aug 2024 15:36:31 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/the-price-is-too-high-what-do-you-do/]]></guid>
			<link><![CDATA[https://susantrivers.com/the-price-is-too-high-what-do-you-do/]]></link>
			<title>&#8220;The Price is Too High&#8221;- What do you do?</title>
			<pubDate><![CDATA[Tue, 19 Nov 2024 17:43:23 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://susantrivers.com/tracking-time-ensures-efficiency-if/]]></guid>
			<link><![CDATA[https://susantrivers.com/tracking-time-ensures-efficiency-if/]]></link>
			<title>Tracking time ensures efficiency IF…</title>
			<pubDate><![CDATA[Wed, 04 Sep 2024 15:14:03 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/vanilla-or-chocolate-choices-increase-sales/]]></guid>
			<link><![CDATA[https://susantrivers.com/vanilla-or-chocolate-choices-increase-sales/]]></link>
			<title>Vanilla or Chocolate? Choices Increase Sales</title>
			<pubDate><![CDATA[Tue, 13 Aug 2024 15:51:21 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/60-minute-pricing-makeover/]]></guid>
			<link><![CDATA[https://susantrivers.com/60-minute-pricing-makeover/]]></link>
			<title>60 Minute Pricing Makeover</title>
			<pubDate><![CDATA[Tue, 03 Dec 2024 13:18:02 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/stop-fighting-with-your-clients/]]></guid>
			<link><![CDATA[https://susantrivers.com/stop-fighting-with-your-clients/]]></link>
			<title>Stop Fighting with Your Clients</title>
			<pubDate><![CDATA[Mon, 30 Sep 2024 17:16:31 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/25-years-of-thanksgivings/]]></guid>
			<link><![CDATA[https://susantrivers.com/25-years-of-thanksgivings/]]></link>
			<title>25 Years of Thanksgivings</title>
			<pubDate><![CDATA[Mon, 25 Nov 2024 17:09:55 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/who-will-buyers-believe/]]></guid>
			<link><![CDATA[https://susantrivers.com/who-will-buyers-believe/]]></link>
			<title>Who will buyers believe?</title>
			<pubDate><![CDATA[Mon, 19 Aug 2024 16:16:47 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/resolved-be-bold-in-2025/]]></guid>
			<link><![CDATA[https://susantrivers.com/resolved-be-bold-in-2025/]]></link>
			<title>Resolved: Be BOLD in 2025!</title>
			<pubDate><![CDATA[Mon, 06 Jan 2025 18:22:25 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/owners-work-on-your-business/]]></guid>
			<link><![CDATA[https://susantrivers.com/owners-work-on-your-business/]]></link>
			<title>Owners &#8211; Work ON Your Business</title>
			<pubDate><![CDATA[Mon, 05 Aug 2024 14:50:28 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/break-this-habit-or-poison-your-firm/]]></guid>
			<link><![CDATA[https://susantrivers.com/break-this-habit-or-poison-your-firm/]]></link>
			<title>Break this habit or poison your firm</title>
			<pubDate><![CDATA[Mon, 04 Nov 2024 16:57:26 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/bad-and-good-reasons-to-increase-fees/]]></guid>
			<link><![CDATA[https://susantrivers.com/bad-and-good-reasons-to-increase-fees/]]></link>
			<title>Bad and Good Reasons to Increase Fees</title>
			<pubDate><![CDATA[Tue, 02 Jul 2024 13:51:34 +0000]]></pubDate>
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			<link><![CDATA[https://susantrivers.com/services/]]></link>
			<title>How We Help</title>
			<pubDate><![CDATA[Mon, 03 Feb 2025 19:36:33 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/the-pitch-a-book-a-webinar-and-the-choice-framework/]]></guid>
			<link><![CDATA[https://susantrivers.com/the-pitch-a-book-a-webinar-and-the-choice-framework/]]></link>
			<title>The Pitch: A Book, a Webinar and the Choice Framework</title>
			<pubDate><![CDATA[Mon, 10 Jun 2024 15:39:46 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/want-more-revenue-choose-tactics-carefully/]]></guid>
			<link><![CDATA[https://susantrivers.com/want-more-revenue-choose-tactics-carefully/]]></link>
			<title>Want More Revenue? Choose Tactics Carefully</title>
			<pubDate><![CDATA[Mon, 03 Jun 2024 19:09:14 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://susantrivers.com/prepare-for-negative-experiences/]]></guid>
			<link><![CDATA[https://susantrivers.com/prepare-for-negative-experiences/]]></link>
			<title>Prepare for Negative Experiences</title>
			<pubDate><![CDATA[Fri, 27 Feb 2026 15:01:46 +0000]]></pubDate>
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