New website, new book, new ways of working– all of these are refreshes for my company.
The essence of a refresh is building on what’s already working. You create news paths in and around. You metaphorically open windows to let fun and light in. You clean out dead wood.
Years ago I was inspired by a successful man who replaced 30% of his offerings each year with new ones.
I can confidently say I’ve done the same. It’s created striking success.
How are you going to refresh your business?