How likely are you to hire a lawyer whose legal matters are unfinished? A CPA whose financials are a mess? A poor wealth manager?
Whatever you offer to buyers, if you want credibility, you need to be an exemplar.
I was reminded of this while re-reading a book about business growth. In every conversation I have with the author, he speaks about the concepts he’s written about. I do the same: Singular Focus, True Growth, maximizing best buyer revenue.
Do your buyers know and hear your expertise as part of every conversation?