Lack of Focus Costs you Money and More

You pretty much know what your buying experience will be when you walk into a Starbucks. The company has prospered over the years because of their consistency.

The Starbucks in my neighborhood usually exemplifies the entirety of the Starbucks brand. Knowledgeable, friendly and welcoming baristas, whose service meets your expectations. Even when the line is long, I’ll be in and out pretty quickly.

Re-Playing Success Breeds More Success

I’ve just finished reading Crunch TimeHow to Be Your Best When It matters Most by Rick Peterson and Judd Hoekstra. The big takeaway? The more you watch or think about your good performances, the better you will become. Conversely the more you watch or think about your mistakes, the more ingrained they will become, the less confidence you will have and the more pressure will arise to erode your effectiveness.

For years I’ve resisted clients who wanted to dwell on mistakes in every client presentation, every meeting and every customer call. I saw that constantly dwelling mistakes imprints those mistakes in their brains. They then focus on avoiding mistakes, but of course the more they think about their mistakes, the more they make the same ones. There is no room for them to focus on their best.