Customer and clients want to hear from you–the RIGHT way. These ten tips show you how to adapt your marketing to the new normal. Learn how to ATTAIN, SUSTAIN, and RETAIN to keep your company top of mind.
“My first response to the overwhelming Covid-19 upheaval was to retreat to what was familiar” says Marvin, CEO of a professional services firm who’s been working with us recently. When I asked what he did, he ticked off on his fingers “1) offer ‘Covid-19’ services in ALL CAPS because we felt everyone’s house was on … Continue reading How to Reconfigure Your Financials for the New Normal
Do you remember airplane travel up until 9/11/01? You checked for your ticket, packed a carry on with little thought beyond “do I have everything?” and planned to arrive 30-45 minutes before boarding. After the 9/11 attacks, everything about air travel changed, and those changes are now long-time permanent fixtures. We believe the same kind … Continue reading What’s Your Value Proposition for the Next Normal?
People have been jerry-rigging work from home spaces for months now, and no one is expecting a large scale return to former offices any time soon. It turns out that this unmooring is impacting revenue for a variety of reasons. The chief reason is not what you’d think: declining purchases from clients and customers. It’s … Continue reading How to Reduce Productivity Losses During Work from Home
You’ve lived through the big losses lately: 8 weeks and counting of quarantine; many millions unemployed; and ongoing anxiety about controlling the coronavirus. You could go on. What good comes from going on that way? You can, instead, decide to move forward. The way I see it, there are some significant gains to be made because … Continue reading How to Create Gains When Losses are Making Headlines
The news about unemployment is devastating, as are declining revenues across hundreds of industries. Yet the stock market surged on Friday, May 8. I found some valuable insights in the article by Thomas Heath that would be good for the small private business sector to understand. Heath makes the point that the markets for publicly traded companies … Continue reading What’s the Message for Private Businesses from the Stock Market?
Planning for growth is typically the best part of being the business owner or chief executive. And confidence about that needs some rebuilding right now. We’re working closely to help firms grow by meeting new customer and client needs and wants. A Growth Mindset is Critical in the Coming Months One law firm designed a … Continue reading Has Your Confidence About Growth Taken a Hit?
Is it true that questions can create business opportunities? Yes, our experience tells us it is. Customers, Clients and Buyers The questions have to be asked of the right people. The right people are customers and clients, people who have paid you money in the past 18-24 months. Asking them the right questions will turn … Continue reading The 3 Questions that Create Business Oportunities
I’ve been guilty of this myself: thinking that the label “commodity” conveys an assessment of value (usually negative or lesser) as well as a clear description of what it is. The more I work with companies that put commodities in the market, the more I believe that the word “commodity” is neutral. It’s an easily … Continue reading How to Market Your Commodity Offerings
There’s a range of approaches to business development these days. Have you seen it too? On the one hand are the companies who have disappeared. Not a word to their customers and clients. On the other hand are the companies who are using every tone deaf and insensitive trick in the book. Our double down … Continue reading Double Down on Marketing and 3 Other Tips for More Business