Dread making cold calls? Hate that no one opens your emails? Have a sinking feeling that your social media marketing money is being poured into a bottomless pit? You can avoid these feelings forever. Is that too good to be true? Are you expecting a complex and expensive solution? Good! We’re here to surprise you. … Continue reading You’ll Never Again Have to Approach Prospects Cold
A financial advisor wrote on LinkedIn: “There are no short cuts. Success requires discipline, patience, and hard work.” I replied that I feel frustrated by experts who promote “hacks”—short cuts that are supposed to give you great results. Who needs discipline, patience, and hard work? Try a hack instead! And I asked, “Who would like … Continue reading There are No Shortcuts to Any Place Worth Going
Do you know your company’s cash flow position every day? You have to know it to maximize it. These 5 positive cash flow practices will ensure you maximize cash flow. There is no other issue as important as cash flow, because the biggest cause of company failure is negative cash flow. Positive cash flow means … Continue reading 5 Practices that Create Positive Cash Flow for Every Company
I’ve never encountered an Owner or chief executive of a services company who deliberately created a negative cash flow situation. And yet too many companies find themselves sales rich—lots of top line revenue—and cash poor. How does this happen? It likely happens due to one or more of these six negative cash flow practices: Deferred … Continue reading Any Chance You’re Engaging in Negative Cash Flow Practices?
Before you read any further take a moment to recall what you’ve been rethinking the past few months. Times of uncertainty make us all reconsider and evaluate. Just like you, your customers and clients are rethinking everything if they want to get through the pandemic pressures better than ever. They’re looking for cost savings, greater … Continue reading There’s Never Been a Better Time to Rethink Your Marketing
The biggest cause of flat revenue is lack of market demand. This is painfully true at professional, scientific or technical services companies with 100 or fewer employees. Ouch! You’ve poured yourself—and considerable financial resources—into starting and managing your company, and yet, you’re looking high and low for a customer or client. You Can Quickly Reverse … Continue reading How to Quickly Reverse Flat Revenue and Increase Profits
Is it possible your company is creating cash flow problems because you follow norms promoted by your professional, technical or scientific services industry? And do you sometimes think you should do things differently, but are afraid to do them–well, because “everyone does it this way?” Do you create negative cash flow by: Offering discounts right … Continue reading Are Industry Norms Hurting Cash Flow?
How does your company balance on the two-edged sword of lots of demand (great!) and lots of competition (not so great)? Companies that provide professional, scientific, and technical services have lots of company, as these three sectors include 4,207,592 firms with 100 or fewer employees! It’s not enough for your company to have great skill, … Continue reading More Demand Creates More Competition-Are You Optimized?
When was the last time you spoke to your customers and clients? Whether you literally spoke to them on the phone, or you spoke to them through email, text, or postcard–yes, postcard– when was it? And what did you say? If you can’t remember, or you remember a one-time, half-hearted effort, it means you’ve overlooked … Continue reading Think Outside the Box to Leverage What’s Inside the Box
How do you know that your Top of Mind marketing efforts are hitting your target? You may fear you’re being a nuisance, or that you’re publishing into a vast emptiness. Then you get a note like this one sent to one of Trivers Consulting Group’s clients and you realize “aha, it works!” In addition to the … Continue reading 7 Terrible Marketing Ploys that Drive People Away