Susan’s book Tinker has so many reminders that companies can create true growth more easily than they typically think. For my company, a big ‘a-ha’ moment is this true growth tip on page 7: True growth is when a company keeps its products and services limited enough so it can do amazing things with what it has, like innovations and improvements and extraordinary customer service.”
I had a presentation for my Leadshare group and have to thank you for the breakthrough realization that came to me. When I stopped thinking about the outside competitors and started thinking about what makes us unique I realized something. It is that our tax partners learn new strategies at an exponentially higher rate than individual preparers because they don’t spend any time on preparation, only strategy and review. Their knowledge is always growing faster! I now have the, “what makes us special” in my business development efforts.”
ASSOCIATE | CST Group, CPAs, PC
SUMMIT Commercial Real Estate
John Marshall Bank
Lara, May & Associates, LLC
Proven Media Solutions
I was never good at affirmative marketing, tending to rely on my website and referrals. Now I am doing much better with affirmative and have a well-curated list of clients and enthusiastic fans. I’ve calendared my marketing efforts and tasks for the nest 12 months using Susan’s Cultivate & Nurture plan. I set target dates and implementation dates. I am confident that I will implement.
Susan shifted my thinking on value based fees. I am getting stronger understanding the concept and implementing it. The prospect of value based fees is motivating me to generate enough client work that I no longer have to be a subcontractor to others and accept low fees.
My primary takeaway from Susan when talking with clients and prospects is: have an outcomes conversation before a money conversation!!!”
Alternative Resolutions LLC
Susan helped me transform my messaging and branding from focusing on the things I can do to compelling descriptions of the outcomes that are important to my customers. Now when I tell people that JEDForecasts helps government subcontractors make the leap to prime contracts it resonates with business owners in a way I would not have found without Susan’s help.
That message and the business development structure that Susan provided gave me confidence as I engaged with the business community. The marketing tools, i.e. weekly newsletter, will be relied on heavily in the upcoming months to grow and cultivate my business.
JEDForecasts would not be where it is today without Susan’s expert and positive advice and guidance. She pulls us forward steadily and with enthusiasm.”
The Childress Firm PLLC
CEO, Juris Prudence LLC
I heartily and without reservation recommend your services to future clients and contacts. I feel honored to have had your time and ideas. At this crucial relaunch stage, it has been invaluable. Thanks again!”
Gilliland & Associates, PC
Vallas Consulting Group, LLC
Big Green Purse
Spoken With Authority
Spoken With Authority