Meet Susan

Meet Susan Banner
Meet Susan
Susan G. Trivers, MBA
“I do what I do because I want business owners to have a life, not a job.

When I bought my first business more than 25 years ago, I thought I was buying independence and the freedom to do what I wanted to do. It turned out, at first, that what I bought was a very hard job. I had all the responsibility and the risk. I figured out how, as a business owner, I could have a life, not a job. That’s why I’m passionate working with business owners to increase company value and owner wealth.” Susan Trivers

Susan Trivers founded Trivers Consulting Group in 1999, driven by the mission of working with owners to increase their company profits and their owner wealth. The value of their companies is a very large chunk of their personal wealth and it should be as high as possible.

She works with mid-life owners who feel the fatigue of continually chasing new buyers, and worry about revenue roller coasters or profit plateaus. She helps many owners make more money and also have more time for family and friends.

Susan offers to her clients several proprietary approaches to achieving financial independence through their companies: Innovation on Demand™, Catalysts for Growth™, GO CURVE Evergreen Client™ and Tinker: the 3-T Model for True Growth™. She advises owners on identifying the right priorities and making time for them. She helps owners uncover more opportunities and insight than they ever imagined.

Client experiences have been overwhelmingly positive. Business owners report feeling more success and less stress and have more time and money for the important people and activities in their lives.

Susan Trivers was previously the owner of Café Aurora in Alexandria, VA. It was there that she had a hunch, did an experiment and created astonishing results. Tinker: the 3-T Model was born on the soup counter at Café Aurora.

She is the author of the popular book Tinker: How Smart Business Owners Develop Creative Ideas for True Growth. By including personal and client stories, and an explanation of the 3-T Model, Susan helps business owners create their own true growth.

On a personal note, Susan is the proud ‘mom’ to a Bernese Mountain Dog, Gabe. Gabe is Bernese Mountain Dog number 5. Susan and Gabe work and play daily, to develop skills for Rally and Obedience Trials, and to enjoy each other’s company in the woods, on the shore and on play dates with canine friends.

Growth Catalysts
Owners and CEOs struggle with endless demands on their attention.

One common response is to try improving prioritization, time management or delegation. They think being better time managers would enable every corner of the business to improve. However, time after time, people realize these efforts do not work. They’re just as busy and are no more focused.

The opposite response is developing an extreme degree of focus. Extreme focus methodically directs your attention to the areas and activities that create a stronger and better company. The result is that the CEOs and Owners have more energy and space for other important parts of their life and future. They are no longer mired in the relentless present. Extreme focus sets leaders and their companies up for long-term success.

There are many ways to bring Susan into your company. All client engagements are custom-designed to meet specific and agreed upon outcomes. Learn more about The 6 Focus area below.

The 6 Focus Areas
Maximize Best Buyer Revenue:

Properly understand who your best buyers are, cultivate and nurture them, and they will eagerly buy your high-value, high-profit offerings.

Maximize Topline Revenue:

Provide a range of offerings for a range of buyers to increase revenue. Look at every single detail, large and small, that leads to money coming in the door.

Maximize Per Employee Revenue:

People buy from other people, not companies. Therefore, invest in your people and every other investment you make will be amplified.

Maximize Sales Cycle Speed:

Shorten the time from inquiry to payment. The buyer and the seller are both better off with a shorter, higher-speed sales cycle.

Maximize Owner Wellbeing:

Improve these five factors to maximize owner wellbeing: 1) increase revenue; 2) adjust the owner’s mindset and daily activities; 3) identify internal champions; 4) engage outside experts; 5) recognize economic conditions.

Maximize Owner Wealth:

Owner wealth allows you design the life you want. Therefore, it is your return for all the years of risk you’ve taken.